The first steps to work yourself through when you have decided to take the step towards online marketing there are a few things you need to think about.
-Why do I want to market online?
-What do I want to market online?
-What do I know about marketing online?
If the answer is “I don’t know”, today is your lucky day. I will share some of the steps that I have learnt about online marketing through endless testing and tweaking.
Why do you want to market online?
Is it to enhance your offline business?
Being able to make money without leaving your home?
Online marketing is easier than marketing offline, because online marketing takes care of itself and makes you money on autopilot?
If it’s the last answer you’re in for a big surprise. There is no such thing as EASY or AUTOPILOT in online marketing. Well, sure it is but not in the way many think. Online marketing is simple but not easy. Which means, it takes a lot of work to set it up and you need to be constantly tweaking and testing to maximize your efficiency and profits. I hope I didn’t scare you off now. Online marketing is lots of fun and you could make friends all over the world.
So where do one start when you figured out why?
A specific market. Your Niche. Simple as that.
So, what is a niche and where do I find my market?
Well, there are a lot of places to find that. First of all. You’ll want to target a niche that is actually profitable. What you don’t want is to market a niche where no one is ever buying anything or a niche that pays very low. You want a niche that is in trend so to speak. It is what everyone is talking about and what people are interested in learning, using and purchasing.
Learning online marketing is a big niche with loads of people who are looking for information about it everyday. To find a monetizable niche you will need to look at the trends.
Ever seen the basket ball through the water hose?